NeverNoT Jewelry
NeverNoT was founded in 2018 in London by Georgian-born friends Nina Dzhokhadze, who had worked in sales and business development at Burberry and Stephen Webster, and Natia Chkhartishvili, a stylist who had previously run her own accessories brand. The specific thing that makes the label recognizable is its mix of large, precious stones with bold enamel and neon color, built to make fine jewelry feel like an everyday object rather than a special occasion one.