Emily Faith Strauss started EF Collection in Los Angeles in 2010, initially curating other designers' jewelry for trunk shows before she began designing her own pieces by 2013. The line took its name from her own initials and built a following on 14 karat gold and diamonds in stacking, huggie and charm formats that read as fine jewelry without the stiffness.
EF Collection Jewelry
Jewelry
Stacking rings and huggie hoops are where the brand's origin story is most visible: Strauss began as a curator with an eye for what her friends actually wore, then translated that instinct into her own designs once she started making pieces herself. The pieces here lean toward small, layerable gold and diamond forms meant to be worn several at a time, not saved for one occasion. It is a category built for daily rotation rather than display.
Fleur 14K Yellow Gold Diamond Chain Earrings
EF Collection
$1,350
Fleur 14K Yellow Gold Diamond Eternity Bracelet
EF Collection
$6,595
Fleur 14K Yellow Gold Diamond Huggie Earrings
EF Collection
$1,550
14K Yellow Gold Diamond Heart Mini Huggie Earrings
EF Collection
$1,795
Maeve 14K Yellow Gold Hoop Earrings
EF Collection
$2,395
14K Yellow Gold Diamond Pillow Bar Earrings
EF Collection
$1,395
Jumbo Cherry Blossom 14K Yellow Gold Earrings
EF Collection
$2,195
14K Yellow Gold Triple Diamond Cluster Earrings
EF Collection
$2,195
Fleur 14K Yellow Gold Diamond Necklace
EF Collection
$3,695
Fleur 14K Yellow Gold Diamond Lariat Necklace
EF Collection
$1,450
Diamond Dome Mini Huggie
EF Collection
$1,595
14K Gold Diamond Earrings
EF Collection
$2,750
14K Gold Diamond Bracelet
EF Collection
$2,350
14K Yellow Gold Emerald Necklace
EF Collection
$1,890
14K Yellow Gold Diamond Drop Earrings
EF Collection
$2,095
14K Gold Diamond Earrings
EF Collection
$950
14K Gold Necklace
EF Collection
$1,495
14K Gold Diamond Earrings
EF Collection
$1,695
14K Gold Diamond Necklace
EF Collection
$1,395
14K Yellow Gold Diamond Necklace
EF Collection
$1,695
Endless Love 14K Yellow Gold Diamond Eternity Bang
EF Collection
$4,195
Cherry Blossom 14K Yellow Gold Diamond Ring
EF Collection
$2,550
14K Yellow Gold Diamond Ring
EF Collection
$2,995
14K Yellow Gold Emerald Stud Earrings
EF Collection
$1,350
Diamond and emerald gold jewelry
A continuation into pendants, charms and pave detailing that carries the same accessible fine jewelry premise the brand launched with. These are pieces meant to accumulate over years, added to a collection one gift or occasion at a time, which tracks with how the label has always marketed itself to a younger fine jewelry customer. The tone stays feminine and a little sentimental throughout.
14K Yellow Gold Diamond Earrings
EF Collection
$1,895
14K Yellow Gold Emerald Earrings
EF Collection
$2,695
14K Yellow Gold Stud Earrings
EF Collection
$1,195
14K Yellow Gold Diamond Eternity Bracelet
EF Collection
$3,695
14K Yellow Gold Diamond Shell Stud Earrings
EF Collection
$1,295
14K Yellow Gold Diamond Fringe Earrings
EF Collection
$3,750
14K Yellow Gold Diamond Necklace
EF Collection
$1,595
14K Yellow Gold Diamond Necklace
EF Collection
$2,345
A gold wardrobe built gradually
EF Collection's strength is consistency: the gold tone, the scale, the stacking logic all match across a decade of growth, so pieces from different seasons still sit together. It is not chasing statement jewelry moments, which means it can read as safe if you are after something more sculptural. For someone building a everyday gold wardrobe piece by piece, that steadiness is the point. For building around EF Collection's familiar gold tone, I would add rings and necklaces that can sit together to my reading list.
For more in the same spirit, take a look at Building A Jewelry Collection From Zero and MAISON MAYLE Dresses and Jewelry.
