All Editorials

On Running Shoes: Which Cloud Styles to Know

On Running Shoes: Which Cloud Styles to Know

On is the Swiss running label that began with a retired athlete and a few pieces of garden hose glued to a sole. I like that you can still see the idea in every shoe, and this edit is for wearing it well beyond the track.

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Away Travel Bags: The Pieces Worth the Price

Away Travel Bags: The Pieces Worth the Price

Away is a New York travel brand from Jen Rubio and Steph Korey, built around clean design and clever organization. I like the idea that a suitcase should be considered, and this edit packs the bags I would reach for first.

DedCool Fragrance: A Shopper's Guide to Scent

DedCool Fragrance: A Shopper's Guide to Scent

DedCool is a genderless Los Angeles fragrance label that Carina Chaz started in college, made to be layered across skin, laundry and home. I like scent that shows up on an ordinary Tuesday, and this edit follows it from the bottle to the wash.

Ciao Lucia Dresses and Shorts: Vacation Pieces to Know

Ciao Lucia Dresses and Shorts: Vacation Pieces to Know

Ciao Lucia is a Los Angeles label of vacation dresses and shorts, built on 1960s films and Italian postcards. I want to wear almost all of it on a long lunch somewhere with water nearby.

DELFI Dresses: What I'd Actually Buy First

DELFI Dresses: What I'd Actually Buy First

DELFI is a Los Angeles dress label that takes its pleats and drape from a famous 1907 gown. I find it romantic without being fussy, and this edit is the pieces I would reach for first.

FUGAZZI Fragrance: Is Angel Dust Worth It?

FUGAZZI Fragrance: Is Angel Dust Worth It?

FUGAZZI is the Amsterdam fragrance house Bram Niessink started in 2018 after mixing perfume oils at home. I like its bold, slightly mischievous way of building a scent around a memory.

Seventy + Mochi Jeans: What I'd Actually Buy

Seventy + Mochi Jeans: What I'd Actually Buy

Seventy + Mochi is a London denim label founded by Haya Iqbal Ahmed, named for her grandparents' shop on Mochi Lane. I like it for jeans that feel lived in and a family story that actually shows up in the clothes.

Vaisselle Tableware: Pieces for Playful Tables

Vaisselle Tableware: Pieces for Playful Tables

Vaisselle is the tableware label Léa Zana started during the 2020 lockdown, and it is the most cheerful thing I have looked at all week. Hand-painted bowls, gingham dispensers and floral vases for a table that feels collected, never matched.

amika Dry Shampoo, the Talc-Free Perk Up From a Brooklyn Brand

amika Dry Shampoo, the Talc-Free Perk Up From a Brooklyn Brand

amika dry shampoo means Perk Up, the talc-free formula from a brand that started in Brooklyn in 2007. Here are three versions of Perk Up and the amika sprays for day-two hair, plus eight other dry shampoos to compare.

Briogeo Began in a Family Kitchen, and It Still Thinks Like One

Briogeo Began in a Family Kitchen, and It Still Thinks Like One

Briogeo was founded in 2013 by Nancy Twine, who grew up making hair remedies in her family kitchen, and its formulas skip sulfates, silicones and parabens. Here is a tour of the line, from the Don't Despair, Repair range to the Scalp Revival and Style + Treat stylers.

Briogeo Shampoo, From Four Products and a Goldman Sachs Desk

Briogeo Shampoo, From Four Products and a Goldman Sachs Desk

Briogeo shampoo started in 2013, when Nancy Twine launched four products inspired by her mother's and grandmother's recipes. Here are eight Briogeo shampoos, plus the conditioners, masks and scalp serum that pair with them.

Briogeo Scalp Revival and the Founder Who Brought Binchotan Charcoal to the Shower

Briogeo Scalp Revival and the Founder Who Brought Binchotan Charcoal to the Shower

Briogeo Scalp Revival began with a founder who left Goldman Sachs to make clean hair care. This edit follows the line through wash day and between washes, then on to the moisture the lengths need.

Living Proof Shampoo, the MIT Science Behind Perfect Hair Day

Living Proof Shampoo, the MIT Science Behind Perfect Hair Day

Living Proof shampoo came out of a 2005 partnership between MIT scientists and hairstylists in Cambridge. Here are eight Living Proof shampoos and dry shampoos, plus the conditioners and treatments that go with them.

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Living Proof Hair Care: The MIT Story, Dry Shampoo And What To Pair It With

Living Proof Hair Care: The MIT Story, Dry Shampoo And What To Pair It With

Living Proof started with a skeptic: an MIT professor who called the industry's claims bogus, then agreed to tackle frizz. Here is how I would use the brand's dry shampoo and styling line, plus the other dry shampoos, smoothers and volume sprays worth comparing.

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Moroccanoil, from a Tel Aviv Hairdresser's Experiment to the Whole Bathroom

Moroccanoil, from a Tel Aviv Hairdresser's Experiment to the Whole Bathroom

Moroccanoil began in 2003 with a hairdresser, a bottle of argan oil and a lot of curiosity. Here are the oils and scalp treatments the brand is built on, a full wash-day lineup, and the body care and fragrance that carry the same warm signature.

Moroccanoil Shampoo and the Argan Oil Treatment That Started It

Moroccanoil Shampoo and the Argan Oil Treatment That Started It

Moroccanoil shampoo grew out of one argan oil treatment Carmen Tal tried at a salon in Tel Aviv. Here are eight Moroccanoil shampoos, led by the Hydrating one, plus the conditioners, masks and the original oil.

Moroccanoil Curl Defining Cream and the Salon Story Behind It

Moroccanoil Curl Defining Cream and the Salon Story Behind It

Moroccanoil curl defining cream is an all-in-one styling cream made for wavy to curly hair, and it comes from a brand that began in a salon. Here is the curl line around it, the oils and conditioners for hydration, and other curl creams I would line up beside it.

Ouai Shampoo for Fine, Thick and Flaky Hair: A Guide to Jen Atkin's Line

Ouai Shampoo for Fine, Thick and Flaky Hair: A Guide to Jen Atkin's Line

Ouai shampoo is sorted by hair type, fine, medium or thick, with an anti-dandruff formula and a dry shampoo alongside. Here is how to match the washes, conditioners, masks and oil in Jen Atkin's line to your hair.

Ouai Detox Shampoo and the Clarifying Washes That Reset Your Hair

Ouai Detox Shampoo and the Clarifying Washes That Reset Your Hair

Ouai Detox Shampoo is Jen Atkin's clarifying wash for buildup from dry shampoo, hard water and styling products. Here it is with Ouai's scalp scrubs and serum and eight other clarifying shampoos, most from stylist-founded brands.

Way, Not Wow: A Wash Day Through the OUAI Shelf

Way, Not Wow: A Wash Day Through the OUAI Shelf

OUAI is a hairstylist's brand that quietly grew a body-care and fragrance shelf, and this edit walks through all of it. Start with the wash-day and leave-in basics, move on to the St. Barts and Melrose Place body products, then finish with the three eau de parfums.

Say Yes to Ouai Hair Oil: A Jen Atkin Shelf, Then the Oils That Compete

Say Yes to Ouai Hair Oil: A Jen Atkin Shelf, Then the Oils That Compete

Ouai hair oil is the lightweight, heat-protecting bottle that put Jen Atkin's brand on a lot of bathroom shelves. Here is the OUAI lineup around it, hair oils from other brands, and the heat protectants I would use before a hot tool.

OUAI Perfume Is Jen Atkin's Street Map, Bottled

OUAI Perfume Is Jen Atkin's Street Map, Bottled

OUAI perfume began in 2018 as four eaux de parfum named after Jen Atkin's favorite streets, and it has grown into mists and body care in the same scents. Here are the bottles, the hair and body versions, and a few other brands' mists for the days you want something lighter.

OUAI Wave Spray, the Salt-Free Mist Jen Atkin Launched in 2016

OUAI Wave Spray, the Salt-Free Mist Jen Atkin Launched in 2016

OUAI wave spray arrived with the brand in 2016, a salt-free take on beach texture from hairstylist Jen Atkin. Here are eight OUAI stylers and mists, and eight more texture sprays and foams I compared them with.

Jen Atkin's Five-Minute Ouai Hair Mask, and the Masks That Sit Next to It

Jen Atkin's Five-Minute Ouai Hair Mask, and the Masks That Sit Next to It

Hairstylist Jen Atkin built the Ouai hair mask around a five-minute shower step, and it has grown into a small family of treatments. Here is that family, plus the dry-hair, gloss and repair masks I would keep beside it.

Amika Shampoo, Matched to Your Hair

Amika Shampoo, Matched to Your Hair

Amika shampoo comes in color-coded formulas, from Normcore for everyday to Hydro Rush for moisture and Bust Your Brass for cool blondes. I match each shampoo to a hair type, then add the conditioners and the Soulfood mask.

Amika Shampoo, From the Brooklyn Brand Named for a Friend

Amika Shampoo, From the Brooklyn Brand Named for a Friend

Amika shampoo comes in more versions than most people realize, from Mirrorball for shine to Bust Your Brass for blondes. Here is how the Brooklyn brand's washes, conditioners and one very good mask line up by hair type.

Amika Leave In Conditioner, From Brooklyn With Sea Buckthorn

Amika Leave In Conditioner, From Brooklyn With Sea Buckthorn

The amika leave in conditioner shelf runs from a hydrating spray to a split-end cream and a detangling primer. This edit has eight amika picks and eight other leave-in conditioners to compare.

Best Leave-In Conditioner for Blowouts: OLAPLEX, Moroccanoil and More

Best Leave-In Conditioner for Blowouts: OLAPLEX, Moroccanoil and More

The best leave in conditioner for a blowout depends on your hair: a weightless detangling spray, a richer curl cream or a frizz milk. I compare OLAPLEX No.5L, Moroccanoil, Briogeo and more.