All Editorials

Bum Bum Cream and the Pistachio Scent That Built Sol de Janeiro

Bum Bum Cream and the Pistachio Scent That Built Sol de Janeiro

Bum bum cream is Sol de Janeiro's first product, a guaraná body cream with a pistachio and vanilla scent that made the brand. Here it is with the rest of the Bum Bum line, four other body moisturizers and the Cheirosa scents to layer on top.

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Sol de Janeiro 71 and the Brand That Names Its Scents After Years in Brazil

Sol de Janeiro 71 and the Brand That Names Its Scents After Years in Brazil

If you wonder what happened to Sol de Janeiro 71, it is Cheirosa 71, a caramelized vanilla and toasted macadamia mist named for Rio in 1971. I go through nine of its numbered siblings and a mini set, so you can pick the year that suits you.

Sol de Janeiro Perfume: Beach-Day Sweetness, Numbered and Ready to Layer

Sol de Janeiro Perfume: Beach-Day Sweetness, Numbered and Ready to Layer

Sol de Janeiro perfume is built on a simple idea: skin that smells like a warm afternoon by the water. This edit walks through the numbered mists, the jelly balms and eau de parfum, and the Bum Bum creams that go underneath.

Co

Co

Stephanie Danan and her then-partner Justin Kern started Co in Los Angeles in 2011, Danan arriving from a decade-plus career producing film rather than clothes. The label built its name on a distinctly West Coast idea of minimalism, polished basics and cinematic ease that read quietly rich rather than logo-driven, and it moved into denim in 2015 through a collaboration with veteran designer Francois Girbaud.

Dresses for Warm Evenings

Dresses for Warm Evenings

Short and mid length Rat & Boa dresses for hot evenings, with the minis and the midis shown separately and a note on which length suits which kind of night.

How to Build a Mix-and-Match Bikini Set

How to Build a Mix-and-Match Bikini Set

How to pair them without the result looking accidental.

Maxi Dresses for a Hot Holiday

Maxi Dresses for a Hot Holiday

A Rat & Boa maxi dress edit for genuinely hot weather, split into the prints and the solid colours, with notes on what each one is actually good for.

PINK Victoria's Secret: The Campus Sweatshirt Brand That Started in 2002

PINK Victoria's Secret: The Campus Sweatshirt Brand That Started in 2002

This PINK Victoria's Secret edit covers hoodies, sweatpants, bralettes, leggings and pajamas in the pinks and grays the line is known for. I wear the fleece the most, and the flannel pajamas come second.

BY FAR Shoes and Bags: The Pieces Worth the Price

BY FAR Shoes and Bags: The Pieces Worth the Price

BY FAR is the Sofia label two twin sisters and a friend started in 2016 to make leather shoes you could actually walk in. I like how it remembers the 1990s without dressing up as them, so this edit is the shoes and bags I would start with.

FUNBOY Pool Floats: The Best Picks Right Now

FUNBOY Pool Floats: The Best Picks Right Now

FUNBOY is the Venice Beach family business that turned pool floats into something closer to functional art. I will admit a giant inflatable swan makes me happier than most things I could name, and this edit is about the rest of the flock.

Sanctuary Pants: Fit Notes and California Ease

Sanctuary Pants: Fit Notes and California Ease

Sanctuary is the Los Angeles label that began with a very good pair of pants and kept growing from there. I like how a real specialty gives the whole collection a steady center, so this edit starts at the waistband and works outward.

The Wolf Gang Dresses: What I'd Actually Buy

The Wolf Gang Dresses: What I'd Actually Buy

The Wolf Gang is an independent Adelaide label that began with a suede pouch and a tassel and grew into dresses, denim and bags with a lot of personality. I love a brand that dresses for the trip and the long lunch at the end of it.

Susanna Chow Coats: How I'd Build a Look

Susanna Chow Coats: How I'd Build a Look

Susanna Chow is a New York family label, built by a mother and daughter, that grew from handmade accessories into coats with real drama. I love how much hands-on warmth it brings to a cold-weather wardrobe.

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KINTO Home Accessories: A Shopper's Guide

KINTO Home Accessories: A Shopper's Guide

KINTO is the Japanese tableware house from Hikone, Shiga that makes quiet, useful objects for coffee, water and the table. I like things that can stay out on the counter because they are good to look at and good to hold.

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Alexis Dresses: Which Ones Are Worth Buying?

Alexis Dresses: Which Ones Are Worth Buying?

ALEXIS is the Miami label Alexis Barbara Isaias started with her mother, Ana Barbara, after a Mediterranean summer in 2008. It is romantic, colorful occasionwear that I would happily pack for a trip.

Jaded London Tops: What I'd Actually Buy

Jaded London Tops: What I'd Actually Buy

Jaded London is the unisex London streetwear label two siblings built from graphic tees and a family clothing background. I like that it still has a rough edge, so this edit is the tops, dresses and night-out pieces I would pick first.

BY.DYLN Tops: What I'd Actually Buy First

BY.DYLN Tops: What I'd Actually Buy First

BY.DYLN is an Australian label for everyday clothes with a louder second personality. I like how a plain denim top and a viper-print dress live in the same closet, so this is where I would begin.

Naked Wardrobe Outerwear: What I'd Actually Buy

Naked Wardrobe Outerwear: What I'd Actually Buy

Naked Wardrobe is the Los Angeles label three sisters built around clothes that hold the body close and look sharp doing it. I came for the leggings and stayed for the blazers, which is not a sentence I expected to write.

Soia & Kyo Coats: A Guide to the Best Fits

Soia & Kyo Coats: A Guide to the Best Fits

Soia & Kyo is the Montréal outerwear label Ilan Elfassy started in 2004, known for clean-lined coats in leather, wool and down. I want my coat to be the quietest thing about me, and this is where I look first.

Smythe Blazers: The Pieces I'd Buy First

Smythe Blazers: The Pieces I'd Buy First

SMYTHE is the Toronto label that made the blazer its whole point of view. I keep coming back to it because the jackets look like they belong to a real person, not a suit.

Zemeta Tops: A Guide to the Nostalgic Streetwear Edit

Zemeta Tops: A Guide to the Nostalgic Streetwear Edit

Zemeta is a New York label making dreamy, nostalgic streetwear out of Manhattan's Garment District. I have been looking at its tops, layers and pleated skirts, and I like how romantic it manages to be without going precious.

American Vintage Knitwear: The Sweaters Worth Knowing

American Vintage Knitwear: The Sweaters Worth Knowing

American Vintage is a French label from Marseille that began with a white tee and grew into colorful, easy essentials. I like that the name sounds Californian and the clothes feel like a Mediterranean weekend.

Brochu Walker Shirts: A Shopper's Guide

Brochu Walker Shirts: A Shopper's Guide

Brochu Walker is the Los Angeles label for shirts and dresses that look like they know where they are going. I like it for its quiet, lived-in sense of luxury, and this edit is where I would start.

Amber Sceats Jewelry: Sculptural Pieces to Know

Amber Sceats Jewelry: Sculptural Pieces to Know

Amber Sceats is the Sydney jewelry label that makes gold and pearls look like small sculptures. I like jewelry that changes the proportions of a plain shirt, and this edit is full of it.

Bananhot Bikinis: What I'd Actually Buy

Bananhot Bikinis: What I'd Actually Buy

Bananhot is the beach label two best friends in Israel started by altering the swimsuits they could buy. I like how sunny and a little cheeky it stays, from the first bikini to the dresses for dinner after the last swim.

Hype and Vice College Tees: What to Buy First

Hype and Vice College Tees: What to Buy First

Hype and Vice is the Los Angeles label that began with two USC students and a dorm room, making officially licensed college clothes for women. I like that it turns team spirit into something I would actually put on.

Denimist Jeans: Sizing, Fit and Best Buys

Denimist Jeans: Sizing, Fit and Best Buys

Denimist is the New York label that reworks American denim classics with vintage washes and a little hand-distressing. I wear my jeans hard, so a brand that likes them worn in already has my attention.

VERAFIED Handbags: The Pieces Worth the Price

VERAFIED Handbags: The Pieces Worth the Price

VERAFIED is the New York handbag label Vera C. Wang started in 2020, built on sculptural shapes and a refusal to rush. I like bags that have a reason for every curve, and these do.