RÙADH Jeans: Rigid Denim by a Scottish-Born New York Designer
Jac Cameron, a Scottish-born denim designer who spent two decades at Abercrombie, Madewell, Calvin Klein and her own earlier brand AYR, founded RÙADH in New York around 2023 and gave the label its first public collection in late 2024. The name is Scottish Gaelic for red, colloquially used for redheads and, per Cameron, carrying older connotations of resilience, and every wash and style name in the collection traces back to a Scottish place or a family member, including a skirt named for the grandmother who taught her to sew.