The Mayfair Group Tops: What I'd Actually Buy

I used to think slogan sweatshirts were a little lazy, and Mayfair is the label that made me reconsider. Sam Abrahart started it in 2017 after her own mental-health struggles, hoping to build a kinder place online where people could feel less alone. Before it was a clothing line it was an answer to an internet that felt too polished to be honest.

 

The label is woman-owned, self-funded and based in Scottsdale, Arizona, and its About page still frames clothes as a way to start a conversation. That is the part I find most compelling: a crewneck can be casual, and its message still has somewhere to go. The Empathy Always sweatshirt became the early signature, and the brand has kept that thread going through collaborations like the Orebella capsule with Bella Hadid, built around affirmations.

 

I read Mayfair as loungewear for people who want comfort to say something human. It is not trying to announce a trend, which is a relief.

Mayfair tops start with a message and then leave room for real life around it. The Empathy Always Classic Crewneck, the Angels All Around You Crewneck and the Somebody Loves You Crewneck put the empathy-first voice in its most familiar form. The Mayfair Athletic Dept. Zip Up Hoodie reads sportier, and the Mayfair Angels V Neck Sweatshirt is a softer take on the usual crew shape.

 

I like these best when the words feel like my own, since a sweatshirt should not have to do all the talking for me. The Manifest Classic Crewneck Sweatshirt and No Wifi Here Crewneck are the funny, slightly knowing ones, and The Mayfair Striped Hoodie is for a day when I want less text. Picture her in the Mayfair Athletic Dept. hoodie with straight-leg jeans, a tote and sneakers, an errand day that spills into coffee. What I would skip is any slogan you would not say out loud.

The bottoms turn Mayfair's message into a routine rather than an occasion. The Mayfair Athletic Dept. Wide Leg Sweatpant has the easy shape I reach for when I want the matching top to do the styling, and the Angels All Around You Sweatpants and Empathy Always Classic Sweatpant keep the words close to the original point of view.

 

The No Wifi Here Sweatpants are for a day when I want a quieter graphic, and the 333 Sport Pant adds a different note to the lineup. Picture her pairing wide legs with a fitted tank and an open shirt, then pulling on a matching crewneck when the temperature drops. I would hold them up against a pair I already love before choosing, and skip a full set if you only ever wear the top.

I would look here for the pieces that give the edit more range than a crewneck-and-sweatpant uniform. The You Are Safe Here Sweatshorts are the warm-weather answer, and I would wear them with a plain tank and save the message for the close-up. The You Are Safe Here Zip-Up Hoodie works open over a tee, while My Good Luck Sweatpants and Enjoy Today Sweatpants are two different ways into a matching set.

 

On top, the Affirmations Crewneck, Soul Grey Relaxed Waffle Crewneck and Enjoy Today Crewneck run from message-forward to a quieter grey layer. The My Good Luck Hoodie and Life Is Sweet Classic Zip-Up Hoodie sit beside the Running On Angel Time Oversized Tee, the 333 Off Shoulder Long Sleeve Tee and the Life Is Sweet Tank. The oversized tee is an easy sleep-in-to-coffee layer, and the tank can sit under an open zip-up.

 

I would balance a louder slogan with plain denim or shorts so the outfit does not shout all at once. What I would skip is buying a set only because the wording matches. Choose the message you will be happy to wear on a slow day.

I would wear the message-led tops with one piece that has no slogan to compete. The Blake Jeans are the only denim here, and that feels like the simplest counterpoint to a graphic crewneck or hoodie. I would start with a relaxed top tucked just at the front, or wear a zip-up open over a tank, then finish with sneakers for an ordinary afternoon.

 

If I wanted the words to stay central, I would keep the jeans and accessories quiet. If I wanted a more styled proportion, I would pair an oversized tee with something close to the body underneath. A longer crewneck covers most of the waistband, while a shorter tee or tank shows more of the denim, and the outfit changes with that small shift.

 

I like this for a casual day that starts indoors and ends in a coffee line, when I want to feel put together but not dressed for an event. What I would skip is adding another graphic layer on top. One message, a familiar pair of jeans and shoes you can actually spend the day in is enough.

Mayfair's sweetest idea is that getting dressed can carry a little care with it. Sam Abrahart built a brand around the things people struggle to say online, then gave them a comfortable way to bring that language into ordinary life. I would come here for a soft place to land, not as a stand-in for a real conversation.

 

Pick the message that feels like yours, pair it with what you already wear, and leave the rest on the rack. Although I will admit the quiet grey waffle crewneck might be the one that gets the most wear.