Montce is the Fort Lauderdale swim label that started as made-to-order bikinis in one woman's apartment. I like that every gingham trim and nostalgic print is still built around how a suit actually fits.

Montce Swimwear: A Guide to the Best Fits
From a Fort Lauderdale apartment to the water
Montce began with a very personal kind of fitting room. Alexandra Grief, a South Florida native, started making made-to-order swimwear in 2009 from her Fort Lauderdale apartment, and friends came by for custom pieces. Four years later she opened the first Montce store, a second-floor space that felt like an extension of her studio and home (I would have loved to see that one). I went deeper on a related idea in Kulani Kinis Swimwear: Best Fits and Beach Picks.
Her brother Devin left an accounting job in New York to join her, and the two now run the business together, Alexandra as Creative Director and Co-CEO, Devin as COO and Co-CEO. It is still a family business at heart, and the brand's own story makes fit the thread running from that apartment to today's collections: good fabrics, nostalgic prints, careful construction, and suits tested so they feel as good as they look.
The Elsa Hosk collaboration shows the point of view best, with vintage references, lingerie-like shapes, crochet texture and soft summer colors. I like a label that can play with nostalgia and still keep one eye on fit.

Swim built around the fit
Montce makes room for both the clean and the playful. The X Elsa Hosk Simonette Bikini Top and its matching X Elsa Hosk Sandra Bikini Bottom are a coordinated start, and the X Elsa Hosk Lulu Bikini Bottom is the smaller way into that cherry-sherbet mood. For a bolder print, the Cabana Bikini Top and Victoria One Piece bring black-and-white gingham, while the Tori Bandeau Bikini Top keeps things plain across the shoulders.
Picture her packing one printed set, one dark suit and a cover-up for a long weekend, each piece earning its place because the fit feels right. I would try the top and bottom separately instead of assuming one size works for both. Fit matters most in swim, where a strap or a little ruching changes how secure a suit feels when you are actually moving.


X Elsa Hosk Simonette Bikini Top
Montce

Victoria gingham swimsuit
Montce

X Elsa Hosk Sandra Bikini Bottom
Montce

Tori Bandeau Bikini Top
Montce

Cabana gingham seersucker bikini top
Montce

Tori Ties Bandeau Bikini Top
Montce

Luana Bikini Bottom
Montce

Sandra gingham bikini bottoms
Montce

Cabana Bikini Top
Montce

Victoria One Piece
Montce

Jacelyn gingham ruffled swimsuit
Montce

Binded Tori Ties Bandeau Bikini Top
Montce

X Elsa Hosk Lulu Bikini Bottom
Montce

x Elsa Hosk Bella One Piece
Montce

Binded Emma Bikini Top
Montce

Devin Rosa Bikini Top
Montce

The print carries into dresses
The dresses take the beach references into something for after the water. The Scalloped Betsie Dress turns black-and-white gingham into a short dress with a defined edge, and the Lena A-line Dress does the same in red micro gingham. For a longer line, the Petal Long Slip Dress has a bouquet print, while the Trois Long Slip Dress goes for blue toile stripes. Each one gives a familiar shape its own print language, with no extra decoration needed.
In my fashion dreams, she throws the Lena A-line Dress over a swimsuit for a late lunch, then changes into the Trois Long Slip Dress for dinner by the water. I would keep the shoes plain and let the gingham set the tone. What I would skip: wearing a long slip with sandals you have not tried it with, especially if the evening includes an uneven path.


Scalloped Betsie Dress
Montce

Jacelyn Ruffle One Piece Swimsuit
Montce

Joan striped top
Montce

Lena A-line Dress
Montce

Zoe Bikini Top & Lulu Bikini Bottom
Montce

Petal Long Slip Dress
Montce

Gingham scalloped vest
Montce

Bella Bikini Top & Lulu Bikini Bottom
Montce

Trois Long Slip Dress
Montce

Gingham scalloped shorts
Montce

x Elsa Hosk Cherry Sherbet Drawstring Wide Leg Cover Up Pants
Montce

Millie cotton poplin maxi skirt
Montce

A good suit starts with the fit
What I remember about Montce is not one print. It is the idea that a swimsuit should be designed for the way a person actually moves, then made fun with color, texture or a familiar pattern. The family story gives that focus a human scale, and the range leaves plenty of room for personal taste, from a plain bandeau to a high-contrast gingham set. I would start with the shape I feel comfortable in and let the print be the fun part. Although I know I would end up with the cherry sherbet one.







