Luv Lou is the Sydney sunglasses label sisters Hayley and Jayde Hall started in 2018 from a shared stash of vintage frames. I like how it treats sunglasses as part of the outfit, and this edit is where I would begin.
Luv Lou Sunglasses: The Best Frames Right Now
The sisters behind Luv Lou
I like a brand origin that begins with something the founders actually wore. Sisters Hayley and Jayde Hall had a growing stash of vintage sunglasses, and the idea for Luv Lou took shape over coffee, when they wanted a creative project of their own. Hayley had worked in assistant buying and as a primary school teacher, which makes the whole thing feel pleasantly unplanned. They launched in Sydney in 2018.
The label calls its eyewear feminine, refined and made for everyday wear, and I read that as an invitation to make sunglasses part of an outfit instead of a last-second cover-up. Comfort and longevity are the quiet priorities. They also brought other women into the story, from Whitney Port to Renée Bargh, which fits a brand that began as a conversation between two sisters.
In my fashion dreams, she leaves for a long lunch with her favorite pair already waiting by the keys.
Frames for sunlit days and screen hours
This edit covers more than sunglasses. Dusty Sunglasses, The Paloma Sunglasses and The Boston Sunglasses are three easy places to start, and The Dionne Sunglasses and The Sage Sunglasses widen the choice without turning it into a hunt for one trend. For time indoors, The Banks Blue Light Glasses, The Harvey Blue Light Glasses and The Eden Blue Light Glasses take the same idea into screen hours.
Picture her leaving a coffee stop for a few errands in a pair that feels like part of the outfit. I would start with the frames that suit your usual hair and favorite jacket, then wear them for a few minutes to see if the bridge and temples stay comfortable. What I would skip is buying for a name or a campaign story. Fit and proportion matter more than the label.
The case for keeping a pair close
The part I keep coming back to is that the Hall sisters started from their own well-worn interest and kept the label focused on eyewear instead of letting it sprawl. A strong pair earns its place when it fits your face and works with the clothes you actually reach for.
I would try frames with my hair both up and down, then wander around in them for a few minutes before deciding. That small test beats any trend forecast. Although I suspect The Kendall Sunglasses would pass it. I went deeper on a related idea in Chimi Sunglasses: The Best Frames Right Now. I went deeper on a related idea in Lexxola Sunglasses: The Best Frames Right Now.
