Beauty
Beauty

OUAI Perfume Is Jen Atkin's Street Map, Bottled
OUAI perfume began in 2018 as four eaux de parfum named after Jen Atkin's favorite streets, and it has grown into mists and body care in the same scents. Here are the bottles, the hair and body versions, and a few other brands' mists for the days you want something lighter.

OUAI Wave Spray, the Salt-Free Mist Jen Atkin Launched in 2016
OUAI wave spray arrived with the brand in 2016, a salt-free take on beach texture from hairstylist Jen Atkin. Here are eight OUAI stylers and mists, and eight more texture sprays and foams I compared them with.

Amika Shampoo, Matched to Your Hair
Amika shampoo comes in color-coded formulas, from Normcore for everyday to Hydro Rush for moisture and Bust Your Brass for cool blondes. I match each shampoo to a hair type, then add the conditioners and the Soulfood mask.

Amika Leave In Conditioner, From Brooklyn With Sea Buckthorn
The amika leave in conditioner shelf runs from a hydrating spray to a split-end cream and a detangling primer. This edit has eight amika picks and eight other leave-in conditioners to compare.

Bond-Building Systems: Olaplex, K18 and the Brands That Followed
Bond building systems went from a salon secret to a mainstream shelf, led by Olaplex and K18. I go through the names that made it mainstream, then masks for deeper repair and serums.

Olaplex, Explained by Someone Who Keeps Losing Track of the Numbers
Olaplex has a numbering system that confuses almost everyone at first, so this edit sorts it out. You will find the treatments, oils and creams, the No.4 and No.5 wash-day line including Olaplex shampoo, and a few other bond builders people ask about.

Bronzer Stick Guide, Sorted by Who Should Use What
A bronzer stick is a cream bronzer you swipe on and blend with your fingers, no brush needed. Cream melts into skin instead of sitting on it, so the shade is the thing to get right.

The Best Tinted Moisturizer for Mature Skin, Since Laura Mercier's 1996 Idea
The best tinted moisturizer for mature skin is a sheer, glowing formula that hydrates first and adds color second. I go through SPF options from NARS, Laura Mercier and Bobbi Brown, plus a few more skin tints.

The Best Lip Balm for Dry Lips
Repair balms, SPF and tints for dry lips

The Best Conditioner for Curly Hair, From Rinse Outs to Co Washes
The best conditioner for curly hair is a rinse out with plenty of slip, plus a weekly mask or leave in when curls feel dry. I went through rinse outs, masks, co washes and leave ins, then built a simple wash day around them.

The Best Hand Creams for Dry Skin
Barrier creams and pocket tubes for dry hands

The Best Blush for Mature Skin, From Melting Balms to Sheer Liquids
The best blush for mature skin is the one that melts into skin instead of sitting on top of it. These are the creams, soft powders and liquids I would reach for, and how to place them so cheeks look lifted and fresh.

Best Shampoo and Conditioner for Frizzy Hair: 6 Pairs
The best shampoo and conditioner for frizzy hair is a matched pair. Six compared by hair type and what each brand says it does for frizz.

The Best Shampoo For Curly Hair
The best shampoo for curly hair is one that cleans the scalp without leaving the curl pattern rough or thirsty.

The Best Mascara for Sensitive Eyes Keeps Things Simple
The best mascara for sensitive eyes is simple, gentle to remove and replaced often, and a tubing formula is often the easiest on irritated lids. These are the everyday mascaras I would patch test first, the tubing mascaras that slide off with warm water, and the gentle removers that finish the job.

The Best Shampoo for Colored Hair Skips the Sulfates on Purpose
The best shampoo for colored hair skips sulfates on purpose, because a strong detergent strips pigment along with the dirt. This edit sorts sulfate-free formulas by what they add on top of that gentle base, whether that is strength, shine or bond repair for hair that has been lightened more than once.

Best Shampoo and Conditioner for Frizzy Wavy Hair: What Actually Works
Frizzy wavy hair usually needs moisture without weight. Here is how to choose a shampoo and conditioner that give you both, plus the few extras that help waves hold their shape.

The Best Hair Mask For Dry Ends
The best hair mask for dry ends goes on from the mid-lengths down and stays on for at least five minutes. Dermatologist Dara Spearman tells SELF to use a mask once or twice a week if your hair is very dry or damaged, and once every one to two weeks to maintain healthy hair.

The Best Toner for Oily Skin Works Overtime Between Cleansing and Moisturizer
The best toner for oily skin works between cleansing and moisturizer, clearing out what a face wash leaves behind rather than just tightening pores for an hour. For years the fix was an alcohol heavy astringent, which strips skin so aggressively that it produces even more oil to compensate. This edit compares eight acid based formulas instead, from gentle, regular use options to stronger ones meant for active breakouts.

The Best Toner for Oily Skin
A generation grew up stripping their faces with alcohol and wondering why the shine came back harder. The best toner for oily skin regulates rather than removes, usually with a mild acid and no drying agents. These are the modern version and my personal favs

The Best Face Wash for Oily Skin Does Not Strip It
Oily skin gets sold aggression when it needs regulation. The best face wash for oily skin removes the day without triggering the rebound that makes tomorrow worse. All of these walk that line.

The Best Skincare Products for Dry Skin, in Three Easy Steps
A routine for the best skincare products for dry skin only needs three steps: a cream or balm cleanser, a hydrating serum or essence, and a rich face cream. Here is what I would put in each step and how to layer them.

Best Exfoliator for Acne Prone Skin: Scrubs, Toners and Pads
My pick for the best exfoliator for acne prone skin here is Paula's Choice Skin Perfecting 2% BHA Exfoliating Toner, which is built around salicylic acid. I also sort scrubs, liquid exfoliants and pads, with one rule: acid at night, sunscreen every morning.

Best Skincare for Oily Skin: A Short Routine, One Active
The best skincare for oily skin is a gentle cleanser, one active and a light moisturizer. Oily skin gets sold long routines, and I explain why a short one gives you something to actually diagnose.