Anti Social Social Club Tops: What I'd Actually Buy

I did not expect to love a brand whose whole personality is being a bit difficult, and yet Anti Social Social Club keeps pulling me back. It started online, long before it became a familiar hoodie logo. Neek Lurk, whose given name is Andrew Buenaflor, had been Stussy's social media manager when he began the Los Angeles label in 2015, and that scrappy origin explains why it is so comfortable being a little messy and a lot self-aware.

 

The mood lives in the wavy wordmark and the hoodie-first lineup, but there is a real creative team behind the joke. Ian Coates is co-founder and head of design, and Marquee Brands has owned the label since 2022 without erasing its graphic language.

 

The clothes make the most sense to me as a point of view and not a uniform. A rhinestone hoodie can share a drawer with a bright tee, a baseball jersey or a small printed accessory, as long as one graphic leads and the rest stays simple. Casual, slightly unruly and easy to make your own is exactly the energy I want.

I like the way this label puts a joke or a mood right on the shirt. The Fine Wind Clear Morning Tee and The Great Wave Tee keep the front graphic simple enough for straight-leg jeans, and the Camo Applique Tee is the one I would let carry a more neutral outfit. The Rhinestone Zip Up Hoodie gives the logo language a little shine, and the Rhinestone Mind Games Tee feels like the playful middle ground.

 

Picture her in a plain black skirt, a clean sneaker and one loud top, not a head-to-toe stack of graphics. The tip I follow with any print-heavy label is to let one piece do the talking and keep everything else quiet. What I would skip: pairing the rhinestone pieces with a competing graphic, because the whole point is the contrast. The Cancelled Hand Painted Tee, Boro Wave Tee, I Glow In The Dark Tee and Rhinestone Tee are all happy to be the loud one.

The accessories make the brand's mood easy to wear in smaller doses. The Great Wave Bandana and Fine Wind Clear Morning Bandana can turn a plain tote handle or a ponytail into the detail that makes an outfit feel personal, and the Embroidered Beanie keeps the logo-first idea going on a cold day. For a fuller look, I like the Pinstriped Baseball Jersey with the Track Pants, or the Coaches Jacket over a clean tee.

 

In my head, she wears the Washed Up Quarter Zip with straight denim on a travel day, then folds a bandana into her bag for later. Choose one printed piece and let the shape of the outer layer do the rest. If the day is warm, I would leave the jacket at home and let the Boro Wave Shorts, a tee and a bandana handle the look.

I keep coming back to this label because it never asks the clothes to look serious. That was true in its social-media beginning, and it still shows in the mix of plain tees, loud prints, rhinestones and small accessories.

 

The best way I know to wear it is to pick one piece with a strong graphic and build around it with things I already reach for. It feels personal, not like a uniform. Although I suspect the Run On Polo is the quiet troublemaker of the bunch.