Anastasia Soare Makeup: Brow, Eye and Lip Favorites from Anastasia Beverly Hills

Anastasia Soare Makeup: Brow, Eye and Lip Favorites from Anastasia Beverly Hills

The brow artistry behind Anastasia Beverly Hills, plus the products I would reach for in a fall and winter routine.

Shop Anastasia Soare's brow, eye, complexion and lip favorites from Anastasia Beverly Hills, with fall palettes and holiday kits for the season.

Anastasia Soare makeup begins with the brow

Anastasia Soare is the founder and CEO of Anastasia Beverly Hills. She immigrated to the United States from Romania in 1989 with an education in art and architecture, then brought that eye for balance to brow shaping.

 

Anastasia Beverly Hills says she introduced a brow-shaping service at a Hollywood salon in 1990, opened its Beverly Hills flagship in 1997 and demonstrated her patented Golden Ratio method on Oprah in 1998. She introduced eyebrow makeup in 2000, turning a salon technique into a routine people could take home. I love that the line still begins with that precise point of view.

A close crop of a model's eye and brow with fine guide lines mapping the brow shape.
Anastasia Soare. Photo: anastasiabeverlyhills.com

Anastasia Beverly Hills brow essentials for shape, detail and hold

A close view of a model eye with graphic liner and a defined brow.
Anastasia Soare. Photo: anastasiabeverlyhills.com

Anastasia Beverly Hills fall eye makeup from palettes to liner

Anastasia Beverly Hills makeup for fall and winter

For fall and winter, Anastasia Beverly Hills has a natural route from eye palettes and liner to a soft complexion and a defined lip. I would begin with Fall Romance or Soft Glam, then bring in foundation, bronzer and blush when an evening calls for a little more polish.

 

Anastasia Soare was named to the Forbes 50 over 50 Lifestyle List in 2023, and the Golden Ratio remains the idea that ties her namesake line together. I like that it keeps the makeup balanced without making one feature compete with another.

A model in profile with winged liner, luminous skin and softly shaped lips.
Anastasia Soare. Photo: anastasiabeverlyhills.com

Anastasia Beverly Hills complexion products for a smooth, sculpted base

A makeup model with smoky eyes, satin lipstick and pearl drop earrings.
Anastasia Soare. Photo: anastasiabeverlyhills.com

Anastasia Beverly Hills lip color, prep and holiday sets

Where I would start with Anastasia Soare's makeup

I would start with Brow Wiz, because her work puts shape before everything else. Then I would choose one seasonal detail for the eyes and let the rest of the face stay quiet. That balance is what makes Anastasia Beverly Hills feel personal rather than overdone.