How to redeem a Etro promo code
- 1. Add your selected items to your shopping bag at Etro.
- 2. Open your bag and continue to checkout.
- 3. Find the field labeled Promo Code or Gift Card, then enter your code and apply it.
By Phia
ETRO is a Milan fashion house founded by Gimmo Etro in 1968 as a textile company. It makes clothing, accessories, fragrances and home furnishings, and its designs are known for the Paisley pattern introduced by Gerolamo Etro in 1981.
Everything you need to know to get the best deal at Etro
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Most popular today: 10% off select items



Editorial
Gimmo Etro started this Milan house in 1968 as a textile company, not a clothing label, built on a private collection of antique paisley shawls he and his wife Roberta had spent years assembling. The paisley did not become the brand's signature until 1981, after a trip to India, and it took until the early 1990s for Etro to sell a full ready-to-wear wardrobe at all.

Editorial
The Etro collaboration with Birkenstock first appeared on the runway at Milan Fashion Week for Etro's Fall/Winter 2026 show. I gather every piece of the drop, plus new-in Etro dresses and skirts that suit the taupe and chocolate palette.

Editorial
Etro Spring 2027 is called Halo, an aura of paisleys and fabrics floating around the woman, with maxi lengths in nearly half the looks. I go through the dresses, the tailoring that keeps it honest, and the jackets.

Editorial
You need a slip under a dress when the problem is opacity or cling, and those are not the same thing. A slip adds coverage when light passes through the skirt or bodice. It also creates a smooth
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Code
10% off select items at Etro.com.